This is a magazine mock-up for Rutland South Rotary featuring RSR president Caitlin Perry. It was created as a social media post to promote an RSR “celebrity auction,” where attendees would bid to have community figures be their personal server at a Rotary-sponsored dinner later in the year. The initial response to the auction announcement was pretty tepid, so we decided to up the ante, as it were. 

Caitlin served as an Airborne Army Ranger, so the fake magazine story was a nod to her military service.

The photo of Caitlin was from her Las Vegas vacation, earlier in the year. We removed the Vegas hotel hallway background and placed her over plain background. The color palette was based on her skin tone and the logo is a complimentary color.